For cafés, pubs and restaurants in the UK
Send a photo, PDF or link. MenuMargin reads every dish and price, checks your pricing, descriptions and layout, and gives you a score, your top three fixes and one dish rewritten — free.
Drop a photo or PDF of your menu
JPG, PNG, HEIC or PDF · up to 4 pages at a timePhotos are resized for you. PDFs up to about 2.5 MB.
Upload a JPG, PNG, HEIC or PDF, paste your menu text, or provide a link to your menu.
Free first audit. No account or card required.
View a sample reportYour free result
Split into pricing, wording, layout and missing information, so you can see where the points went.
Marked on your own menu, each with the dishes it concerns and what to do about it.
See how a dish with no description could read, before you decide on anything else.
Tell us roughly how many of a dish you sell a week and see the difference over a year.
The £29 full audit adds every finding, every rewrite, a local price check, PDF downloads and 30 days of re-runs. Compare
Watch it work
See what MenuMargin reads from your existing menu, how it ranks the findings and when it needs additional cost or sales information.
How it works
01
A photo from your phone, a PDF, a link to your website menu, or the text pasted in. Up to four pages at once. Rather use WhatsApp? Send the photos there.
02
We read every dish, description and price back to you first. If a price came through wrong, fix it in a tap — nothing is judged until you say it looks right.
03
A score, the findings marked on your menu, what to do about each one, and one dish rewritten. Unlock the rest when it is useful to you.
What we check
A café makes its money in different places from a pub or a restaurant, so the audit looks in different places too.
Guess which dishes sell, invent what a dish costs you, or put words on your menu you have not checked. Every finding says where it came from, and anything that needs your own figures says so.
What comes back
Not an essay about your menu. A score you can take apart, then a ranked list — each finding naming the dishes it came from, what it means, and what to review.
Sample data · not a real venue’s menu
Your menu, as we read it
Soup of the day£6.50
With sourdough and salted butter.
V
Whipped cod roe£7.50
Pickled cucumber, dill oil, warm flatbread.
Charred hispi cabbage£8.00
Brown butter, hazelnut, aged parmesan.
V
Lamb rump£18.50
No description
Steak frites£18.00
No description
Roast chicken, half£17.50
No description
Mushroom pappardelle£16.95
No description
V
Beer-battered haddock£16.50
Triple-cooked chips, crushed peas, tartare.
Dry-aged beef burger£15.95
Smoked cheddar, pickles, brioche bun, fries.
What comes back
These dishes ask the guest to make a higher-value decision without explaining the ingredients, preparation or distinctive value.
On your menu · 4
What to review
Add one clear line to each dish. Drafts are written for you to accept, edit or ignore.
Every main is priced between £15.95 and £18.50, so the menu gives a guest little signal about which dish is the more substantial or premium choice. That may be deliberate — the menu alone cannot say whether it is right.
On your menu · 6
What to review
Check whether the price ladder reflects their ingredient cost, portion size and perceived value before changing any price.
Nothing on a menu says what a dish costs to make or how often it sells.
On your menu · 1
What to review
Add the portion cost and recent sales volume to see whether this dish is profitable, popular, both or neither.
Every finding names the dishes it came from and carries one label: Observed, Calculated, Estimated or Needs your data.
MenuMargin turns a menu into clear commercial questions — so you know what to review next.
An illustrative sequence: a menu file is uploaded, its dishes and prices are read back as separate items, each item raises a commercial question for you to answer, and the sequence ends with one dish to review. The dishes, prices and questions below are an invented example.
Sample data · not a real venue’s menu
spring-menu.pdf
4 pages · PDF
Menu uploaded
Menu items identified
Commercial questions raised
Portion cost: Add your figure
Needs your dataCannot be judged from the menu alone. Add the figures named here to assess it.Sales volume: Add your figure
Needs your dataCannot be judged from the menu alone. Add the figures named here to assess it.Delivery packaging: Add direct cost
Needs your dataCannot be judged from the menu alone. Add the figures named here to assess it.Menu description: Review visibility
ObservedCounted directly from the menu you uploaded. Anyone reading the same menu would see it.What to review next
Chargrilled chicken bowl
Add the packaging cost before judging delivery
Add the direct packaging cost before comparing delivery with dine-in.
Illustrative example
Truffle mushroom pasta
Add portion cost to investigate margin
Prompts for you to review — not automatic financial conclusions.
Ready to review your menu?
Audit my menu freeTry the maths
We never tell you a price is “wrong” — that depends on your costs and your customers. What we can do is show you, in pounds, what a change is worth, using the one number only you know: how many you sell.
This is an example menu. Your own result has the same calculator, with your dishes in it.
Your numbers, not ours
We can’t see your till, so tell us roughly how many of one dish you sell in a normal week.
Add a weekly figure to see the yearly difference.
Simple arithmetic on your own figure, assuming the same number still sell. It is not a forecast: change a few prices, then watch your till for a month. Nothing you type here is saved or sent.
New in the full audit
Add the menus of up to three venues you compete with — a link or a photo is enough. We match the dishes you both sell and show, dish by dish, whether you are below, around or above the local middle.
Flat white
You £3.10 · nearby £3.40–£3.60
£0.40 below the middle
Fish and chips
You £16.95 · nearby £16.50–£18.95
Around the middle
Margherita pizza
You £13.50 · nearby £11.50–£12.00
£1.75 above the middle
What you get
The free result is real, not a teaser. The full audit is everything for one menu, paid once. Pro is for venues that want to cost, track and update their menu all year.
| Included | Free£0 | Full audit£29one-off | Pro£39/month |
|---|---|---|---|
| Menu score out of 100 | Included | Included | Included |
| Findings, marked on your own menu | Top 3 | All | All |
| Dish descriptions and names rewritten | 1 dish | All | All |
| Price-change calculator | Included | Included | Included |
| Local price check, up to 3 venues | Not included | Included | Included |
| PDF report and improved menu to print | Not included | Included | Included |
| Re-run after you change the menu | Not included | 30 days | Any time |
| Recipe costing and GP tracking | Not included | Not included | Included |
| Menu engineering from your own sales | Not included | Not included | Included |
| Invoice scanning, allergen records, QR menus | Not included | Not included | Included |
Pro re-audits and price checks use one of the 50 AI credits included each month.
Free
See what your current menu communicates and identify the first issues worth reviewing.
No card required. No account needed for your first result.
£29, one-off payment
Unlock every finding for your current menu without starting a subscription.
One payment. This does not start a subscription.
£39 per month
For venues that want to cost, engineer, update and monitor their menu throughout the year.
Monthly subscription. No annual contract. Cancel from your account.
The £29 audit is a one-off payment. Pro can be cancelled from your account. Full pricing details
Before you upload anything
A complete sample audit for an invented venue: the menu read-back, the observed findings, what could not be judged without costs and sales, and the next actions. Read it in the browser or download the PDF.
Who built it
MenuMargin was created by Ali Solak after more than 20 years building, operating and improving food and beverage businesses. Its workflow is designed around real menu, costing and operational decisions—not generic AI prompts.
Founding venue programme
I am personally onboarding the first 10 independent UK venues. Upload your menu and I will review your MenuMargin findings, identify anything that needs operator judgement, and send you a private walkthrough.
Free for the first 10 suitable venues in return for honest feedback and permission to publish an anonymised case study.
A menu score out of 100, split into pricing, wording, layout and missing information; your top three findings, marked on your own menu with what to do about each; one dish description rewritten so you can judge the quality; and a calculator showing what a small price change would be worth over a year, using your own weekly sales figure.
Every finding on your menu rather than the first three, drafted descriptions and names for every dish that needs one, a local price check against up to three venues you choose, a downloadable PDF report and an improved menu ready to print, and 30 days to correct the menu and re-run the full audit at no extra cost. It is a one-off payment, not a subscription.
In the full audit and Pro, add a link to, or a photo of, the menus of up to three venues you compete with. MenuMargin reads them, matches the dishes you both sell — a flat white with a flat white, fish and chips with fish and chips — and shows where your price sits against theirs. It compares printed prices only, not portion size or quality, and their menus are read for the comparison and not stored.
Yes. With the full audit you can correct the same menu and re-run it in full, free, for 30 days from the first run. Pro includes re-audits whenever the menu changes. A month after an audit we can remind you to check whether your score has moved.
No. A menu alone does not contain enough information to calculate true profitability. MenuMargin will clearly identify what it can observe and what additional information is required.
No. It is a one-off payment of £29. MenuMargin is not currently VAT registered. No VAT is charged.
Upload the menu you already have. You will see your score, the first three things worth fixing and one dish rewritten — free, with no account or card.
Free first audit. No account or card required.